Case studies

Real builds. Real numbers. Real businesses.

Five projects shipped in the last five months — restaurant, wedding entertainment, lumber, salon, DTC e-commerce. Each one is a working production site. None of them were 'designed' on a Friday afternoon. Pick one to read.

1031+Sites Built
22Active Clients
113Industries
2.7KTV Heartbeats Today

The work.

Bloomfield Best Bagel.
Restaurant + Digital Signage

Bloomfield Best Bagel.

Live TV signage running 24/7 across two screens in a Toast-POS restaurant. Real-time menu boards, daily specials rotating to the second screen, zero downtime since deployment. The platform behind it is what we now sell as TV Station.

The Elite Parties.
Wedding Entertainment + SEO

The Elite Parties.

Premium wedding DJ business needed to dominate local search in NJ wedding industry. SEO Engine deployed. 184 keywords tracked, 66 on page 1, 28 in the top 3. AI Visibility across 200+ event-industry prompts on autopilot.

Madison Township Lumber.
B2B Building Materials

Madison Township Lumber.

Family-owned NJ lumber yard, 80-year-old business, needed a B2B-ready site with quote tooling and trade-account workflows. Built in 4 weeks. Generates more inbound contractor leads than the previous site did in a year.

Plaza Salon.
Salon + Marketing Automation

Plaza Salon.

$600/mo retained marketing client. Custom site with booking integrations, automated review-generation, monthly Obi-led content strategy. Result: consistent 5-star review velocity and a fully booked Saturday rotation.

The Terrible Hoodie.
DTC E-Commerce

The Terrible Hoodie.

Joe-owned brand — built to test our own e-commerce architecture in production. Custom product customizer, abandoned-cart automation, full payment + shipping pipeline. The proof that we'd build it for us before we'd sell it to you.

What every Captain Obvious client gets.

Different industries. Different goals. Same platform underneath. Same fundamentals every time.

Faster than the alternative

Standard builds ship in 5 days. Most agencies need 6-8 weeks for the same scope. The Brain is why.

Half the price of the agency

We replace a $5,000–$15,000 agency engagement with a $2,500–$4,000 build. Same quality. Plain pricing.

Built to last 5+ years

No hardcoded business strings, no copy-paste WordPress themes. Architected to evolve, not to be replaced.

Monitored 24/7 forever

Every site we ship runs on our platform. Heartbeats every minute. If something breaks, we know before you do.

Your business could be next.

Free audit, plainly priced packages, real humans answering the phone. Start with Obi or just email.