AI Express — auto-built site in 24 hours. Best for: first-time owners testing the waters. One-time setup, plus hosting from $79/mo.
Plainly priced. No 'call for a quote.'
Pick the module. Pick the tier. See exactly what you'll pay. Add modules later — every Captain Obvious client gets one Command Center, one inbox, one bill.
Web Design — Six packages.
From AI Express in 24 hours to enterprise platforms scoped over months. All builds are one-time engagements + ongoing hosting.
Quick Launch — light human polish on AI build. 3 days. Best for: small businesses needing a real online presence fast.
Standard Build — fully hand-tuned site, 5 days. Most popular. Best for: established businesses ready for a proper online home.
Enterprise — scoped engagement for platform-grade builds. Custom integrations, dedicated team, white-glove launch.
Premium Custom — bespoke design from scratch, 2 weeks. Best for: brand-conscious businesses wanting a distinctive site.
Advanced Platform — multi-page application with custom functionality (booking, portal, customizer). 4-6 weeks.
Build pricing is scoped per engagement. All builds ship with managed hosting, SSL, business email, daily backups. Hosting tiers below.
Infrastructure — included or upgrade.
Every site we build runs on Captain Obvious infrastructure. Standard hosting + business email are included in every build for the first year.
Hosting Starter — $29/mo
Included Y1 with all builds. 1 site, 1 domain, 5 email accounts, 10GB storage.
Hosting Business — $44/mo
2 sites, 10 email accounts, 25GB storage. Best for growing businesses.
Hosting Pro — $49/mo
5 sites, 50 email accounts, 50GB storage. Best for agencies and multi-brand owners.
Hosting Enterprise
Unlimited sites, dedicated resources, custom SLAs. Pricing scoped to deployment.
SEO Engine — Self-healing SEO.
Year-1 free for every Captain Obvious build client. After that, $99/mo. Three moats no other SEO tool has: AI Visibility, Decay tracking, AI Shield.
Year-1 Free — included for all Captain Obvious build clients. Full SEO Engine: keyword tracking, AI Visibility scoring, Decay tracking, AI Shield. After Y1: $99/mo.
SEO Starter — 1 site, 50 keywords, monthly content recommendations. AI Visibility scoring included.
SEO Pro — up to 250 keywords, AI Shield active, Decay tracking, monthly Obi-led strategy reviews. Most popular.
SEO Enterprise — unlimited keywords, multi-site, custom dashboards, white-glove content production. Best for agencies and franchises.
Existing Captain Obvious clients (Standard build tier and above): Year-1 free. Cancel anytime.
TV Station — Digital signage.
Hardware + setup is a one-time fee. Software is a flat monthly. No per-screen surcharges.
TV Enterprise — unlimited locations, dedicated support, SLA, custom integrations. Pricing scoped to deployment.
TV Starter — 1 screen, 1 location. Includes media player, software, 24/7 monitoring. Hardware: $299 one-time.
TV Standard — up to 2 screens, multi-zone layouts, POS sync. Most popular for restaurants and salons. Hardware: $399 one-time.
TV Pro — up to 4 screens, ad rotation, scheduling, custom layouts. For retail chains and venues. Hardware: $499 one-time.
TV Multi-Site — up to 10 locations under one dashboard. Centralized brand control, per-location overrides. Hardware billed per device.
Hardware: $299–$499 one-time depending on tier. 12-month warranty. 24/7 heartbeat monitoring included.
Marketing Automation — Done for you.
Email automation, abandoned cart, weekly digests, social scheduling, paid ad management. Pick the depth.
Marketing Lite — abandoned cart recovery, weekly digest, basic social scheduling. Email + 1 social channel.
Marketing Standard — full email automation, abandoned cart, weekly digest, social scheduling across 3 channels, monthly Obi review.
Marketing Pro — full automation suite + paid ad management + monthly performance reports + dedicated marketing lead.
All marketing tiers include Captain Obi review and direct support. Cancel anytime — no contracts.
Every Captain Obvious client gets these. Always.
We don't upsell things that should just be part of the deal.
256-bit AES encryption
Every transaction. Every login. Every database query.
Dome Shield WAF
Our in-house web application firewall, active on every customer page.
Daily backups
Off-site, retained 30 days. If something goes wrong, we restore.
Command Center access
One dashboard. Every module. Your site, your stats, your inbox, your bills.
Captain Obi assistant
AI you actually talk to. 24/7 help with edits, audits, decisions.
Business email
Mailcow on our own server. you@yourbrand.com — included Y1 with hosting.
24/7 monitoring
We watch your site, your TVs, your SEO, your inbox. Heartbeats every minute.
Real support
Direct line to humans who built it. Not a ticket queue. Not a chatbot.
Still not sure which tier fits?
Talk to Obi for two minutes — describe your business, your goals, your budget. Walk away with a recommended bundle. No card, no commitment.