Captain SEO watches your website every day: your Google rankings, your spot on the map, your reviews, your speed, your broken pages, and what AI assistants say about you. Then it fixes what it finds, right inside your site. $99 a month, everything included.
Tell Obi what you do. He pulls from millions of studied patterns across 113 industries to show you exactly what your site should be — and he can build it, audit it, or fix it right here.
Captain SEO plugs into the website we already built and host for you. No new site, no migration, nothing for you to install. $99 a month, every feature included.
Most SEO tools hand you a login and a list of problems. Agencies charge thousands to work through that list by hand. Captain SEO does the work itself, in your site, for a fraction of either.
Page titles, descriptions, structured data, redirects and image text are written by the engine and applied directly in your website through our WordPress plugin or our Next.js package. You approve each change, or let autopilot apply the safe ones. Every change is logged in your dashboard.
Changes are served by your own site on the first page load, so Google, Bing and AI crawlers all see them. Nothing depends on a script running in a visitor’s browser.
People now ask ChatGPT-style assistants who to call. We ask AI answer engines the questions your customers ask, every week, and show you whether you are named, who is named instead, and what to change.
AI Shield shows every AI crawler that visits your site and lets you allow it, block it, or charge it per page through TollBit, so AI companies pay to read your work.
Map rankings town by town across your service area, town and service pages, review tracking with replies drafted for you, and directory listings that match your site exactly.
Rank tracking, local rankings, AI visibility, site health, backlinks, schema and reporting usually means three or four subscriptions. Here it is one plan, run by the team that hosts your site.
Four steps from sign-up to results you can see.
We look at your site, your market and your competitors, and show you where you stand today: where you rank, what is broken and what AI assistants say about you.
The engine connects to your website (we already host it) and, with your permission, to Google Search Console, Bing Webmaster Tools and Google Analytics. No passwords to share, no software to install.
A full crawl of your site, keyword research for your services and towns, competitor tracking, and a queue of fixes. Safe fixes can go live on autopilot; anything else waits for a click.
A live dashboard inside your own website admin, alerts when something breaks or a ranking drops, a running list of wins, and a monthly report in plain English.
No new login to remember. Open your site’s admin and Captain SEO is there.
Rankings come from live Google searches and your own Google Search Console data. AI mentions come from real questions put to an AI answer engine. Speed comes from Google PageSpeed. Backlinks come from a full backlink index. Nothing is estimated and shown as fact, and a figure that has not been checked recently says so.
Know exactly where you stand on Google, every day, and who is moving around you.
Up to 500 searches tracked with live Google results: your position, the page that ranks, the trend and the history. Combined with Search Console so you see the searches you already show up for.
Finds the searches customers actually use for your services and towns, and filters out the ones that are not relevant to your business, so the list you watch is the list that matters.
Up to 10 competitors tracked side by side. See who passed you, where they rank and you do not, and which of their pages are winning.
Shows when a search has a map pack, a featured answer, “People also ask” or video results, and whether you hold any of them.
Pages that are slowly losing position or clicks are flagged weeks before they drop off page one, with what to refresh.
Projects where your rankings and traffic are heading from your own history, so you can see the effect of the work before the month ends.
For a local business, the map is the storefront. We work it town by town.
Your position for each service in each town you serve, so you know where you win and where a competitor owns the map.
Pages for the towns and services you actually cover, built from your real business details, not copied text, and linked so Google understands your service area.
Your Google reviews in one place, a reply drafted for every new review in your voice for you to post, and your response rate tracked.
A checklist of the directories that matter for your business, showing which listings are live and whether your name, address and phone match your site.
Your name, address, phone and hours kept identical across your pages and your structured data, which is one of the clearest signals Google uses for local results.
Measures how clearly Google understands your business as a real, single entity, and connects your site to your social profiles and listings to strengthen it.
Every page written and marked up so search engines and AI understand it.
A title and description for every page, written for the searches that page should win and for the click, and applied in your site.
Business, product, event, FAQ and breadcrumb markup generated from your real data and checked before it goes live, so you qualify for rich results.
For stores, price and stock in your product markup kept in step with your catalog, so Google shows the right price.
Topics and questions your competitors cover that you do not, with a brief for each page worth writing.
Pages for each service in each area, generated from your own business data with real local detail, never spun text.
Missing image descriptions found and written, oversized images flagged, so images help your rankings instead of slowing the page.
The problems customers never tell you about, found and fixed.
Every page crawled and checked. Problems are ranked by how much they cost you, with the fix ready to apply.
Google PageSpeed and Core Web Vitals measured for your key pages, with the specific changes that make them faster.
Links to pages that no longer exist are found every week and you are alerted before customers and Google hit a dead end.
Old or missing addresses that still get visits are matched to the right live page and redirected, so you keep the traffic and the ranking.
Sitemap coverage checked against what Google has indexed, and new or changed pages sent to Bing and other engines straight away.
Your full backlink profile with spam links flagged, plus internal links suggested so your strongest pages lift the rest.
The next search engine is a conversation. Be in it, and be paid for it.
Every week we ask an AI answer engine the questions your customers ask, like “best sports bar near Fairfield”. You see your mention rate, the exact answers, which competitors are named instead, and what to change on your site. We also publish an llms.txt file and answer-ready markup so AI tools quote you correctly.
AI Shield logs every visit from AI crawlers such as GPTBot, ClaudeBot and PerplexityBot. For each one you choose: allow it, block it, or charge it per page through TollBit, a marketplace where AI companies pay publishers to read their content. You keep control of your work, and where you choose, it earns.
You run your business. The engine runs the checklist.
Ranking drops, broken pages, slow pages and competitor moves raise an alert the day they are found, not at the end of the month.
A running list of what improved: new page-one rankings, new AI mentions, fixes that went live. Proof the work is working.
One plain-English report each month: what changed, what we fixed, what it did for your traffic, and what comes next.
Connects the enquiries and bookings your site records back to the pages and searches that produced them, so you see what SEO is worth in money, not just rankings.
Choose how much runs on its own. Safe fixes can apply automatically on a schedule; anything bigger waits for your click.
We built and host your website, so when something needs a person, you call us. No ticket queue, no account manager who has never seen your site.
Every feature on this page, one monthly price. Large sites that drive serious revenue go on Enterprise, which removes every limit and is priced after a review of the site.
Every feature on this page: rank and map tracking, AI visibility, AI Shield, site health, fixes applied in your site, reports and alerts. $99 a month, everything included.
For large sites that drive serious revenue: big catalogs, many locations, custom platforms. No limit on searches tracked, pages managed or competitors watched. Priced after a review.
One-time setup: your business listed on about 40 trusted directories and the 5 data networks behind maps, car navigation and voice assistants, each tracked until it matches your site.
Captain SEO is $99 a month with every feature included, billed on your Captain Obvious invoice. Enterprise is priced after we review your site. Directory listings are a one-time $399 setup: we list your business on about 40 trusted directories and the 5 data networks that maps, car navigation and voice assistants draw from. Sites owned by family and house accounts are not billed.
Published monthly list prices, checked 9 October 2026. These tools give you data; you do the work.
| Semrush | SE Ranking | BrightLocal | Yoast Premium | Captain SEO | |
|---|---|---|---|---|---|
| Price | $139.95–$499.95/mo | $129–$279/mo | $41–$65/mo | $118.80/yr | $99/mo |
| Who does the work | You | You | You | You | The engine, and us |
| Fixes applied inside your site | Titles and schema you write | ||||
| Google rank tracking | Local only | ✓ up to 500 searches | |||
| Map rankings by town | Local add-on, $30–$60 per location | Local add-on | |||
| AI assistant visibility | AI toolkit, $99/mo extra | AI add-on, $89/mo extra | ✓ included | ||
| Block or charge AI crawlers | Blocks training bots | ✓ allow, block or charge | |||
| Review management | Local add-on | Local add-on | ✓ replies drafted for you | ||
| Hosts and supports your website |
Automated SEO platforms and agencies, by published price. Agency figures are typical small-business retainers.
| Search Atlas (OTTO) | Alli AI | SEO agency | Captain SEO | |
|---|---|---|---|---|
| Price | $99–$999/mo | $299–$599/mo | $500–$3,000+/mo | $99/mo |
| Applies fixes automatically | By hand | |||
| How fixes reach your pages | Script added to your pages | Script or edge layer | Edits by staff | Served by your own site |
| Block or charge AI crawlers | ||||
| Built and hosts your website | Sometimes | |||
| Who you call | Support ticket | Support ticket | Account manager | The team that built your site |
An SEO engine that runs on your website every day. It tracks your Google rankings, your map rankings, your reviews, your site health and what AI assistants say about you, and it fixes what it finds inside your site: titles, descriptions, structured data, redirects, broken links and more. You see everything in a dashboard inside your own website admin.
$99 a month, with every feature on this page included, billed monthly on your Captain Obvious invoice. Large sites with big catalogs, many locations or custom platforms go on Enterprise, priced after a review. Directory listings are an optional one-time setup.
Enterprise is for large sites that bring in serious revenue: big product catalogs, many locations, custom-built platforms. It has no limit on searches tracked, pages managed or competitors watched, so the engine covers the whole site instead of the top of it. It is priced after a review, like every plan.
Google, Apple Maps, Bing, Yelp, voice assistants and AI assistants check your business name, address and phone against directories across the web. Missing or mismatched listings make search engines less sure where you are. We list your business on about 40 trusted local directories and the 5 data networks that many maps, car navigation and voice apps draw from, then track every listing in your dashboard until it is live and matches your site. It is a one-time fee and the listings stay yours.
No. Captain SEO plugs into the website we already built and host for you, through our WordPress plugin or our Next.js package. Nothing for you to install.
Only if you tell it to. You choose: approve each fix with a click, or let autopilot apply the safe ones on a schedule. Every change is logged in your dashboard.
Those are research tools: excellent data, but you, or someone you pay, has to do the work, and AI visibility and local tracking are extra add-ons. Captain SEO does the work itself inside your site, includes local and AI search, and costs less than most of those tools alone.
More customers now ask ChatGPT-style assistants for recommendations instead of searching. Every week we ask an AI answer engine the questions your customers ask and show you whether you are named, who is named instead, and what to change so you are included.
AI Shield logs every AI crawler that visits your site. For each one you can allow it, block it, or charge it per page through TollBit, a marketplace where AI companies pay publishers. You decide; nothing is blocked or charged unless you choose it.
Technical fixes go live within days of switching on. Rankings take longer: improvements usually show over weeks to a few months, depending on your market and competition. Your dashboard shows every change as it happens, so you never have to wonder whether anything is being done.
No, and you should be wary of anyone who does. Google itself warns that no one can guarantee a top ranking. What we guarantee is the work: your site checked every day, problems fixed, and every result reported honestly.
Your permission to connect Google Search Console, Google Analytics and Bing Webmaster Tools to your site, which takes a few clicks and never involves sharing a password. If you take directory listings, we confirm your business details with you once.
You do. The content, the fixes, the structured data and the directory listings belong to your business and stay on your site.
Ask for a free review. We will show you where you rank, what is broken and what AI assistants say about you, before you pay anything.