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Case study

Premium DJ. Premium SEO. Real numbers.

The Elite Parties is a premium wedding entertainment brand in NJ. The goal: dominate "wedding DJ NJ" and adjacent terms — and become the cited answer when AI engines field wedding-vendor questions. SEO Engine deployed late 2025. Six months later, the numbers speak.

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The brief.

The brief

"I'm a premium DJ. I need to look like one online. And I want to be the answer when someone asks ChatGPT about NJ wedding entertainment."

The Elite Parties had a respectable site, real reviews, real bookings. What they didn't have was a system. SEO was a quarterly meeting with an outside consultant — usually a PDF with generic recommendations. AI Visibility wasn't even on their radar. Both gaps were costing them inbound leads to less-talented competitors with better SEO infrastructure.

— Elite Parties owner, initial discovery

Inside their dashboard.

Live screenshot from the Elite Parties SEO Engine. Real data, not a marketing mockup.

Live screenshot

Elite Parties SEO Engine dashboard

184 keywords across NJ wedding industry terms. 66 ranking on page 1. 28 in the top 3 positions. AI Visibility breakdown by engine (ChatGPT, Claude, Perplexity, Gemini). Decay alerts pinned to the top of the view. All updated daily.

Elite Parties SEO Engine dashboard

What we did.

Same playbook we'd run for any SEO Engine deployment.

  1. Industry-mapped keyword research

    Started with The Brain's NJ wedding-entertainment dataset. 184 keywords prioritized by intent and difficulty.

  2. AI Shield deployed

    Blocked GPTBot/ClaudeBot/CCBot training crawlers at robots.txt + Cloudflare WAF. Citation crawlers stayed open.

  3. Schema.org structured data audit

    Wedding-specific JSON-LD for events, services, reviews. Maximize visibility to citation-time AI crawlers.

  4. Content gap-fill program

    The Brain identified 14 ranking topics competitors had that Elite Parties didn't. Wrote and shipped over 60 days.

  5. Decay tracking active

    Daily checks across all 184 keywords. Drop > 3 positions on a page-1 term = same-day alert to the Captain Obvious team.

  6. Monthly Obi-led review

    Captain Obi summarizes the previous 30 days, recommends three actions. Owner approves; we execute.

Before vs after SEO Engine.

6 months from baseline measurement to today.

MetricBefore (Nov 2025)Today (May 2026)Δ
Keywords tracked daily0184+184
Keywords on Google page 1866+725%
Keywords in Google top 3228+1,300%
AI engines citing themUnknown3 of 4 testedChatGPT, Claude, Perplexity
AI Visibility tests run0200+ monthlyFull coverage
Content pieces shipped0/quarter14 in 60 daysBrain-guided
Decay alerts caughtn/a11 caught + fixedAll resolved < 48 hr

What it cost.

Plainly priced

$249/mo. That's it. SEO Pro tier.

No setup fees. No per-keyword markups. No "$500 strategy retainer." Elite Parties is on SEO Pro at $249/mo — 250 keywords tracked, full AI Shield, Decay tracking, monthly Obi-led strategy review. Compared to the previous arrangement ($400/mo consultant + their own time writing content), they're paying less and getting dramatically more — including the AI Visibility moat that no other tool in the market provides at any price.

Existing Captain Obvious build clients get SEO Engine free for Year 1. Elite Parties qualified.

SEO Engine pricing

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